Our Philosophy

Florere is a different kind of company.

Our philosophy is simple, and our name embraces our philosophy, too. From the latin verb ‘florere’ (pronounced "flow-rare") - it means ‘to bloom, or flourish, like a flower.’

Think of your skin as a flower. What does a flower need to flourish?

Harsh chemicals? artificial anything? No.
Pure, natural ingredients? Yes.

At Florere, we believe that the products you put on your skin should be as wholesome as the products you put on your plate. Our products are simple, yet highly effective, harnessing the natural powers of plants and minerals with skin soothing “good for you” ingredients. We never use artificial fragrances or colors, propylene glycol, petroleum by-products, silicones, parabens or aluminum chlorohydrate because we believe natural is better.

Your skin is your body’s largest organ and it has very important functions like ridding the body of toxins. It can also absorb into your bloodstream many ingredients found in personal care products. In a sense, it’s like you are ‘eating’ the products you choose to put on your skin. When you begin to think of your personal care products as ‘food’ for your skin, don’t you want those products to be as pure and wholesome as the food on your plate?

It’s time to re-think how you treat your skin.

It’s time to nourish the flower within.