The Florere Story

Florere is a family business, but co-Founders Cynthia DeLaney Gorman and Gary Gorman didn't set out to create a successful holistic skincare line. Cynthia just wanted a natural deodorant that actually worked and was free from harmful chemicals.

"The inspiration came after a friends Mother had been diagnosed with breast cancer. I was becoming increasingly aware of the harmful effects of chemicals found in our food and personal care products. I did not want to use anti-perspirants anymore, so I set out to find a natural deodorant.

After trying every 'natural' deodorant product on the market, I realized there was nothing available that met my requirements. Most simply didn't work; others caused irritation or had questionable ingredients.

So, I went into our kitchen and started cooking up batches of deodorant. I evaluated hundreds of ingredients and spent months developing the formula. Finally, we found the perfect combination. And Florere was born.

And we made the amazing discovery that our products were being used not just by vegans, vegetarians, or cancer survivors, but by healthy men and women from all walks of life who simply wanted a deodorant that was free of harmful chemicals and actually works.

We are a member of "The Campaign For Safe Cosmetics" and are CCIC-certified. We pledge that we never have and never will test on animals. We are totally committed to providing the highest quality holistic skin care products for our customers. Thank you for using natural products." - Cynthia